Evaluation of the Company Nike - 1165 Words

Just Do It Ever since the 80’s the brand Nike has practically owned the sports merchandise and clothing market. For as long as I can remember Nike has always made my favorite shoes and clothing. This has continued throughout my life up until today, I have easily accounted for over two thousand dollars worth of sales going to the company. Thinking about this made me really question whether my money is going to the right place. According to Nike.com , there overall goal is to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for there shareholders (http://www.nikebiz.com/company_overview/). If there promise†¦show more content†¦Nike has 85 people specifically dedicated to labor and environmental compliance, all located in countries where Nike products are manufactured (http://www.cleanclothes.org/betterbargain/999-nike-fights-battle-over -bad-image). Also, all potential suppliers must meet all conditions of being clean, safe and running smoothly according to a list of set specific guidelines. Besides just making sure their own factories are running smoothly and out of trouble. Nike also contributes funding and support to many non-profit organizations dedicated to improve the standards of workers in many developing countries. Nike has been able to eliminate most harmful chemicals that were once in its factories as well(http://www.iehn.org/publications.case.nike.php). Yet, still some major problems still exist within the company that some critics say is because Nike initiatives are still only money (http://www.iehn.org/publications.case.nike.php). The majority of the suppliers owned by Nike are still located in many poor country’s where much of same problems still exist. Workers may be making a little bit more than they did but it is still not much and the working conditions are not that good. Fiscally Nike is at the top of their class every year. In 2009 they were down two percent but still managed to pull in a revenue of 4.4 billion in total revenue. They are still way aboveShow MoreRelatedNike Feedback and Evaluation Strategies693 Words   |  3 PagesNike Feedback and Evaluation Strategies Figure 1 - Nike Sports Performance Laboratory (Nelab, 2012) Nike is the worlds largest sports and fitness companies, earning fourteen billion dollars in revenue and has one of the worlds most identifiable logos the swoosh (Financial Review, N.d.). Research and development is conducted by the Nike Sports Research Laboratory (NSRL) and is located on the Nike campus in Portland, Oregon. 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